Clichés and intentions: reflections on the creative process in the digital environment

Abstract

The purpose of this work is the investigation of the nature of the creative process establishing a parallel, in art and architecture, between analogue and digital through a critical reflection on the digital environment in the creation process and possible research methods. As we leave the analog environment and we enter the context of the digital environment, can we establish differences in these environments relative to the cliché in the creative process? How the creative process within that world of binary code establishes relationship with the form, and especially in your desired escape the clichés? The architecture since the 1990s according to Israeli architect and Professor Rivka Oxman (2006) has directed the perspective of creative architecture in the design process in the digital environment in an increasingly integrated manner. So, how to identify the intentions of the creative process in the digital environment, as in the case of the creative processes of contemporary architecture? What documents these processes also known as records creation process in the digital age? If the documentary records of new creative processes within the digital environment exist outside the world encoded may be able to establish this dialogue even if only partially through the inferential method with the digital work. Otherwise, when diving only in the complexity of risking binary information networks cannot produce a relevant historical description of the work or its process, or even your own action intended to trace or effect because they will be submerged in the long tail of the information age digital. On the other hand, addressing the study of the creative process of the digital work by the method of genetic criticism, there is greater success, since the method allows observing the work of manufacturing routes between all your records and relevant materials associated with it.