The peripheral spontaneous design of Brazil and Cuba in Latin America

Authors

  • Pamela Cordeiro Marques Corrêa School of Industrial Design of the State University of Rio de Janeiro, Brazil
  • Marisa Cobbe Maas Department of Design at University of Brasilia, Brazil

Keywords:

Spontaneous design, Gambiarra, Technological disobedience

Abstract

This article compares, through literature review, the relationship that Cuba and Brazil maintain with their spontaneous peripheral design, that is, with the material production intuitively created by their populations in response to the lack of resources. In a descriptive and explanatory way, we analyze the popularization in Cuban society of what Ernesto Oroza called "technological disobedience": the disrespect for the “aura of indivisibility” of industrial products since the crisis of the 1990s. Next, by comparative method, we contrast this approach with the Brazilian view of the so-called gambiarra, which is a subject to stigmatization by the hegemonic culture, despite being perceived in Brazil as an establishment of national culture. By observing the convergences and divergences between these phenomena, the study shows that it is possible to understand how they relate to the socio-cultural characteristics of the Latin American scenarios from which they emerge. As a result, we infer that the distinct Cuban and Brazilian environments explain the discrepancy in the reception of these manifestations in their respective societies. Finally, we perceive such manifestations as references of design practices from the Global South with the potential to catalyze social changes since they seek emancipation, essentially.

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Author Biographies

Pamela Cordeiro Marques Corrêa, School of Industrial Design of the State University of Rio de Janeiro, Brazil

She is an Interior Designer with a Master's degree in Design. She is a researcher in the research group Culture Urbanism Resistance Architecture - CURA, at the School of Industrial Design of the State University of Rio de Janeiro, Brazil. She carries out research about peripheral spontaneous design and its social and political issues.

Marisa Cobbe Maas, Department of Design at University of Brasilia, Brazil

She is an Architect and Urbanist, and a Doctor in Theory, History and Criticism. She teaches at the Graduate Program of the Department of Design at University of Brasilia, Brazil. She works on Design and Architecture with an emphasis on Theory and criticism, Aesthetics, Theory and History of Design, and Design Education. She coordinates the Group Design Education, at the University of Brasilia.

Published

2021-12-21