Paradoxes of photorealistic images and architectural representation

Authors

Keywords:

Project presentation, Photorealistic digital picture, Digital processes, Architecture, Three-dimensional geometric modeling

Abstract

This paper addresses the topic of digitally produced photorealistic pictures as a way of representation recurrently used in the fields of architecture, urbanism, and design. The main developments arising from the appropriation of photorealistic pictures for the presentation of projects are discussed, taking into account the complexities of the contemporary condition highly influenced by digital technologies. These pictures have a prominent place in the construction of information in architecture, as they perform the function of anticipating reality and being a representation of the real. The main goal of this paper is to discuss how photorealistic pictures have currently been influencing the communication and representation processes of architectural design in contemporary times. From a methodological point of view, this article is the result of qualitative research based on literature review, which underlies a reflection on the impacts of photorealistic digital pictures in the fields of expression and representation of the architectural design. Finally, it concludes that, due to their intrinsic characteristics, photorealistic images have established a new paradigm of architectural representation that demands from professionals an ethical and moral position regarding the paradox between the valorization of the image and the legitimate expression of the architectural essence.

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Author Biographies

Mariana Zancaneli, Federal University of Juíz de Fora

She is an Architect and researcher at the Graduate Program in Built Environment at the Federal University of Juiz de Fora, Brazil. She researches graphic representation, communication processes in architecture in the digital age and photorealistic images, and teaches photorealistic digital image production for the presentation of architectural projects.

Frederico Braida, Federal University of Juiz de Fora

He is an Architect and Urbanist and Doctor of Design. He is an Associate Professor at the Faculty of Architecture and Urbanism of the Federal University of Juiz de Fora, Brazil, and the Postgraduate Programs in Built Environment, and Management and Evaluation of Public Education, both from the same university. His main research theme is digital graphic representations. He coordinates the research group Languages and Expressions of Architecture, Urbanism, and Design.

Isabela Ferreira, Federal University of Juiz de Fora

She holds a degree in Industrial Design with an emphasis on Visual Communication and a Ph.D. in Design. She performs a post-doctoral internship in the Graduate Program in Built Environment at the Federal University of Juiz de Fora, where she studies urban interventions, design methodologies, social design, semiotics, graphic production, and design history. She is a member of the Editorial Board of the scientific journal Triades em Revista.

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Published

2019-12-13

Issue

Vol. 1 No. 19 (2019): V!19 The Construction of Information

Section

Tapete