Creation and caution

Abstract

The new scope that emerge since the technological implementation, have produced an evolution in the paradigm of the creative act beginning in the second half of the 20th century. We aim here to understand this evolution through the presentation of inquiries on how to evaluate the repercussions of reproduction and copying in new communication media, or the cultural component of simulacrum that accompanies consumerist society. What traits might define contemporary creativity? From the exploration of the possibilities of experience to the components of retraction and listening, several artistic positions are signaling what might be considered a new paradigm for what comprises creativity in today’s world. We present some of these positions, like that of architect Enric Miralles, as expression of values that could characterize this new attitude toward creativity, and assess the ecological dimensions of this potential paradigm for cautious creation.